Starting her journey as a Board-Certified Banker, our Foundress, Rasha Hassan, discovered her true passion in real estate and quickly ascended the ranks. With nearly two decades of experience in the Banking and Real Estate industries, Rasha has been instrumental in delivering numerous success stories throughout the UAE, working with leading developers such as Emaar, Nakheel, and Dubai Holdings. Her expertise spans Property Sales, Marketing, Customer Service, Contact Center Management, Commercial Sales, Leasing, and Property Management.

Rasha has led some of the most respected real estate advisory firms and international property developers in the region, crafting sales and marketing strategies that drive results. She has played an integral role in planning, designing, and launching major master plans in Dubai, contributing to iconic projects by Emaar, Meraas Dubai Holdings, and Nakheel. Her efforts have generated over AED 200 billion in revenue, solidifying her reputation as a key figure in the industry. Rasha’s leadership has steered many large-scale projects to sales and marketing success, earning recognition at international property exhibitions and roadshows worldwide. From Beijing to London and Moscow, her work has received awards and accolades, highlighting her ability to deliver exceptional results on a global stage.